J.Ford is a new artist on the rise in the 704 area. With his conscious rap style, raw lyrics, smooth flow, and versatility, he’s bringing a much needed presence to the rap game in 2021. Born and raised in Kings Mountain, NC there’s no surprise that his rhymes have been compared to those of a younger J. Cole. Don’t be fooled by the humble appearance and deep messages he brings... He definitely has a few bangers under his belt and can provide us with some heavyweight bars when it matters. This should be a bright and exciting year for the young, new artist, as he has a few projects in the works for us. In conclusion, if you enjoy learning the game like Nipsey taught us, feeling the exposures of love that Drake let us in on, relating to an artists lyrics like Cole allows, or just hearing overall great music that you can ride and vibe out to.. be sure to give this Artist a try... I promise.. you won’t be disappointed. Much Love, Peace.